The lack of applications is not due to the job media, but rather a deficiency in the design of the "application pathway." We will systematize recruitment in the manufacturing industry through the web.
The recruitment site is not a "company introduction," but rather a "decision-making pathway" that generates applications. In the manufacturing industry, the points of concern for candidates are clear. They cannot envision the job responsibilities, the assignment and training processes are unclear, they cannot see evaluations or career paths, and they do not understand the workplace atmosphere. If these issues are not resolved, applications will not occur.
In this service, we will design and produce the recruitment site in accordance with the order in which candidates compare and evaluate (concerns → decision-making materials → application). This includes appeals specific to job types, optimization of the application form, and structuring of frequently asked questions, ensuring not only an increase in the number of applications but also a pathway to "reduce mismatches."
■ Provided content (3 points)
1. Recruitment target design (organizing the desired candidate profile and barriers to application)
2. Application pathway design (designing job type pages, comparison materials, FAQs, and application CTAs)
3. Production (design/implementation/easy-to-manage CMS)
Deliverables: Complete recruitment site (design documents, wireframes, design, implementation, publication)
*Please share the desired job types and the "reasons for not receiving applications (hypotheses are acceptable)." We will first identify the barriers to application.
